Gadgets: the hardest thing to make now is a profit
Be it smartwatches or smart speakers, it’s never been easier to make gadgets. But only the big players have the muscle to survive
Imagine a shopper in an electronics store. Look, there’s a Fitbit display, with its “activity bands” which measure your steps and show details. Or, more pricey, its Versa smartwatch. Perhaps to save money, just buy the activity band? But wait … just over there are some generic activity bands, and they’re cheaper. Maybe save some money with those.
Move along a bit, and there are GoPro cameras. But once again, there are some slightly cheaper models beside them; not well-known brands, but a camera is a camera, surely? Further along, there’s a Parrot drone. Next to those is a Sonos speaker, which works with Amazon’s Alexa. But beside it is a cheaper Amazon Echo, and a voice-controlled Google Home, and a Siri-enabled Apple HomePod. Why would you go with the smaller brand, faced with those offerings from tech’s behemoths? Or, at the previous displays, why not just buy the cheaper models?