How ethical is it for advertisers to target your mood? | Emily Bell
ESPN and the New York Times are exploring how to match marketing to their users’ emotions
How do you feel about this article? Distracted already? Here, have some Ritalin, the extremely unproblematic drug that helps you concentrate. I see you are yawning: time for a giant cup of tasty Nescafe, every bit as good as something that has been blasted out of a shiny Italian steam machine for £10 a cup. Ah yes, Italy, now is exactly the right time to visit Venice, before it fills up with tourists, because I know that by this stage in the paragraph you are feeling in need of a holiday.
If only media purveyors could read your mind and offer you something in the moment you were likely to buy, all the financial woes of journalism would be over.