How expanding foam became a must-have material for influencers
‘Foam mirrors’ have become a booming TikTok trend thanks to a Danish designer’s experiment
Driven by TikTok tutorials and the DIY boom through lockdown, the trend for expanding foam decor has taken off, at the expense of an independent Danish designer.
You might have seen it seeping out from the corner of an influencer’s mirror selfie on Instagram, likened to popcorn, marshmallows or clouds. The latest social-media-driven decor trend is in fact expanding polyurethane-based builder’s foam, available from any hardware shop.