The zero-waste revolution: how a new wave of shops could end excess packaging
Shops that minimise the environmental impact of our consumer habits are springing up across Britain. Could they help us avert catastrophe?
The smell in Natural Weigh, a zero-waste shop that opened a year ago in Crickhowell in mid-Wales, is lovely. The shop – filled with pasta, grains, seeds and dried fruit served from hoppers to avoid plastic packaging; washing-up liquid and laundry products that customers pump into their battered old squeezy bottles; fair-trade coffee and chocolate, plus an array of environmentally friendly products, such as bamboo toothbrush holders, plastic-free dental floss and vegan leather snack pouches – looks lovely. The little town itself, which prides itself on having the best high street in Britain, is lovely, too. I am captivated.
Natural Weigh is part of a quiet revolution. Over the past two years, well over 100 of these stores have sprung up across the UK. Precise numbers are hard to come by, but some in the business say there are almost 200, many in environmental hotspots such as Brighton, Bath, Bristol and north-east London, but also in plenty of other less obviously fertile areas. Zero-wasters are in touch with each other on Facebook, and have their own bible in Bea Johnson’s book Zero Waste Home.